TTF (Travel & Tourism Fair) kick-started business for the busy Diwali holiday season. There were over 400 participants who have set up colourful pavilions at Gujarat University Exhibition Hall. Participants from 9 countries and 27 Indian States & Union Territories came to sell at TTF Ahmedabad. These included state tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways, cruises and other travel marketers.“Considering TTF has registered a healthy growth over last year, a strong Diwali season is expected,” said Sanjiv Agarwal, Chairman & CEO, Fairfest Media, the organiser of TTF. “Western India in general and Ahmedabad in particular is the most important market for the travel industry in this season,” he added.There were colourful displays of various places one can visit, with a hint of their various attractions. Eye-catching displays were put up by Andaman & Nicobar, Andhra Pradesh, Assam, Bihar, Chhattisgarh, Daman & Diu, Delhi, Goa, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Lakshadweep, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Uttarakhand, Uttar Pradesh, West Bengal and of course the Host State Gujarat to cater to the local tourists.Among the countries represented were Thailand, New Zealand, Oman, Maldives, UAE, China, India, Nepal and Uzbekistan eyeing for the booming Gujarati outbound market.First two days of the show (i.e. Friday and Saturday) were reserved for the travel trade visitors only, and the last day (Sunday), show was open for all.To enhance and showcase their respective offerings, aside from attractive and elegant stalls, participating states and countries presented daily cultural events and marketing presentations to trade visitors and the media.Jammu & Kashmir Tourism organised a special road show on the side-lines of TTF Ahmedabad to woo Gujarati tourists.The TTF series has important value additions like pre-registration for trade visitors, more travel trade engagements, focus on B2B, etc. The specially branded section, Outbound Village @ TTF helps expand the outbound presence.The TTF Award for Contribution in Tourism has been instituted by Fairfest Media to recognise leading travel producers and buyers. Awardees received the recognition and walked the show. In addition, an equal number of sellers participating in the show were awarded, on the concluding day of the event.During the three days of TTF Ahmedabad, there was special networking sessions by top travel associations where their members discussed their own issues to find solutions contributing to the big picture.TTF is supported by Incredible India, OTOAI, ATOAI, ADTOI, IATO and IAAI. Travel News Digest is the official trade publication of TTF.Immediately after Ahmedabad, TTF will take place in subsequent weekends in Surat (September 18, 19, 20), Mumbai (September 24, 25 26) and Pune (October 2, 3, 4).Later this year, TTF is scheduled in Guwahati, and next year in Chennai, Bengaluru and New Delhi (Jan-Feb ’16), in addition to the grand finale in Mumbai (Feb) – branded as OTM where more than a thousand participants from all over the world exhibit.TTF is the largest network of travel shows in India, with over 50% market share.