Categories: Letters to the Editor, OpinionOn Dec. 5 at the Gowana Middle School, Shenendehowa residents will have a unique opportunity to affirm the sale of 37 acres of surplus parkland property right in the middle of our community to the town of Clifton Park for a central park.Not only will this sale benefit generations of residents and help preserve the largest (and last) green space anywhere near the school campus, the Clifton Park-Halfmoon Library and the YMCA, but it will provide funds for the school district to buy property in the town of Halfmoon for future school growth.This is a “win-win” for our community, and I urge fellow residents to show up in great numbers expressing their support of this sale. Your grandchildren will be grateful you did.John ZaluckiBallston LakeMore from The Daily Gazette:EDITORIAL: Urgent: Today is the last day to complete the censusEDITORIAL: Find a way to get family members into nursing homesEDITORIAL: Beware of voter intimidationEDITORIAL: Thruway tax unfair to working motoristsFoss: Should main downtown branch of the Schenectady County Public Library reopen?
“I would pay them (the) money again, of course,” said Wenger, who takes his side to Aston Villa on Saturday. “Of course I feel that responsibility (to get the best out of a player), exactly the same for a player who cost £1. When I see a talent, for any player, I think ‘how can I get the best out of him?’, that is not linked with price. “(But) you expect the team to play well and not to put the responsibility on any one player to be a magician, that does not exist any more in the modern game. “It is just a fashion that everyone has a word to say about him (Ozil), but watch a game and you will see how many balls he lost and how many balls other players lost.” Wenger maintains supporters should not worry about how to utilise the talents of Ozil, who will continue to have a free role within his side. “He is a confident boy. This guy has played for the German national team and won the World Cup playing wide and nobody found a word to say,” the Arsenal boss said. “He has been criticised during the World Cup and still played well and he was always in every single team. “You have all this debate and you have to think: is this debate right or wrong?” The German playmaker – the club record transfer when joining from Real Madrid on deadline day in September 2013 – has come under fire once more following a couple of uninspiring displays after a delayed return to action from the World Cup. Wenger, though, rejected constant criticism of the 25-year-old, who was singled out by some pundits in the wake of Tuesday night’s 2-0 Champions League defeat away to Borussia Dortmund. Arsenal manager Arsene Wenger insists he would happily pay out another £42million to sign Mesut Ozil again tomorrow. Press Association Wenger continued: “Zidane went to Real Madrid and he played on the left, there was never a debate and he had to play there, because in the middle they had Raul and Ronaldo, he made room and played on the left. “When you have the ball you play where you want and go where you want. “It is a debate as old as since we played football. “When you look at the Brazil team in 1970 they had Tostao, Rivelino, Pele, Jairzinho, Gerson, Clodoaldo – they played all number 10 in their club. They didn’t know what to do, so they put them all together and they won the World Cup in a convincing way.” There have been suggestions Wenger could be better served deploying Ozil in his supposed preferred central role just off the main striker. The Arsenal manager, though, feels he has plenty of players who would like the same. “What is Wilshere but basically a number 10? He played his whole life at number 10,” Wenger said. “Somebody had to go out there. Is it Wilshere, Ozil, Ramsey and nobody is really natural out wide? So you keep good players out or you try to get them together.” “The main man is the one with the ball. The others have to give him solutions to play. “Subconsciously, every team will go through where its strong points are.”
Snitker and his coaching staff have received extensions through the 2021 season.The Braves have won two consecutive NL East titles under Anthopoulos and Snitker.Also around the majors:— Astros pitcher Francis Martes has been suspended for the 2020 season following his second positive test for a performance-enhancing substance. The 24-year-old right-hander is on the Astros’ 40-man major league roster but hasn’t pitched in the big leagues since 2017. He was suspended last March 12 for 80 games following a positive test for Clomiphene.— Houston backup infielder Aledmys (ah-LEHD’-meed) Díaz has gone to arbitration seeking $2.6 million compared to the same $2 million salary he earned last year. Díaz hit .271 for the AL champions with nine homers and 40 RBIs in 247 plate appearances over 69 games last season. Wright won 82 LPGA tournaments, including 13 majors. She joined the fledgling LPGA in 1955 and her 82 wins place her second on the all-time list behind Kathy Whitworth, who won 88. She retired from the tour in 1969 because of foot issues.MLB-NEWSBraves extend contracts of Snitker, AnthopoulosUNDATED (AP) — The Atlanta Braves have extended the contracts of manager Brian Snitker and general manager Alex Anthopoulos.Anthopoulos also has been given an additional title of president, baseball operations, while his contract is extended through the 2024 season. ESPN.com first reported the possibility of Beilein leaving the team before the end of the season on Sunday night as the All-Star Game wrapped up in Chicago. The team is 14-40 amid reports that players have not been pleased with Beilein’s coaching style, calling it simplistic with too much emphasis on fundamentals.Beilein went 829-468 as a college coach. He won 428 games at Michigan, leading the Wolverines to nine NCAA tournament appearances and two Final Fours in his 12 seasons.If Beilein does step down, associate head coach JB Bickerstaff would likely replace him.Also around the NBA:— Ratings for the NBA All-Star Game were up 8% over last year, with an average of 7.3 million viewers watching Sunday night’s broadcast on TNT. About 8 million viewers were tuned in for the end of the game, where LeBron James’ team defeated Giannis Antetokounmpo’s team 157-155 in the first target-score format in All-Star history. The fourth quarter was untimed and was broadcast commercial-free. Associated Press COLLEGE SPORTS-TRANSFERS-ACCACC supports one-time transfers without sitting outGREENSBORO, N.C. (AP) — The Atlantic Coast Conference has joined the Big Ten in saying it supports one-time transfers without sitting out for all sports.The ACC issued a statement saying the league had “unanimously concluded that as a matter of principle we support a one-time transfer opportunity for all student-athletes, regardless of sport.” The conference added that it looks forward to continuing the discussion nationally.CBS Sports reported last month that the Big Ten had proposed legislation in October that would allow undergraduates in any sport to transfer without sitting out to satisfy the typical requirement that they spend a year in residence at their new school. Bogosian now risks losing out on what’s left of the $6 million he is owed in the final year of his contract.The developments come a little over a week before the NHL’s trade deadline on Feb. 24, and some three months after Bogosian requested to be traded.NFL-BROWNSBrowns cut Carrie, 3 othersCLEVELAND (AP) — Cleveland Browns new general manager Andrew Berry cleared $13 million in salary-cap space Monday by releasing veteran cornerback T.J. Carrie and three others signed by former GM John Dorsey. The NCAA’s Division I Board of Directors implemented a moratorium Nov. 1 on transfer-related proposals for the 2019-20 legislative cycle while additional data was gathered for review, meaning any proposals likely couldn’t be adopted until 2021.NHL-NEWSSabres suspend BogosianUNDATED (AP) — The Buffalo Sabres have suspended defenseman Zach Bogosian for failing to report to the minors.The team announced the suspension two days after the 12-year NHL veteran cleared waivers and was assigned to Buffalo’s AHL affiliate in Rochester, New York. COLLEGE BASKETBALL-POLLBaylor, Gonzaga, Kansas still lead the wayUNDATED (AP) — Baylor, Gonzaga, Kansas and San Diego remain the top 4 teams in the newest Associated Press men’s basketball poll.The top-ranked Bears claimed 48 of 63 first-place votes, the No. 2 Bulldogs picked up 14 and the third-rated Jayhawks claimed the other No. 1 vote. Kansas and Baylor will square off Saturday in Waco.Dayton, Duke, Maryland, Florida State, Penn State and Kentucky round out the top 10, with Louisville dropping from fifth to 11th with Saturday’s 15-point loss at Clemson. The 29-year-old Carrie played in all 32 games over the past two seasons after being signed as a free agent. He had 125 tackles, two interceptions and two sacks.Along with Carrie, Cleveland terminated the contracts of tight end Demetrius Harris, guard Eric Kush and linebacker Adarius Taylor.LPGA-OBIT-MICKEY WRIGHTFormer LPGA golfer Mickey Wright dead at 85FORT LAUDERDALE, Fla. (AP) — Hall of Fame golfer Mickey Wright has died. Her attorney says she died Monday of a heart attack at the age of 85. She had been hospitalized in recent weeks because of a fall. Brad Keselowski was the leader of NASCAR’s season-opening race with 36 laps remaining in the 200-lap event. Joey Logano was second, followed by Aric Almirola. The first- and third-place drivers were separated by less than 0.2 seconds.The race began yesterday following a rain delay, but a second rainstorm led the race to be stopped after just 20 laps.NBA-NEWSBeilein pondering future with CavsUNDATED (AP) — Cleveland Cavaliers head coach John Beilein (BEE’-lyn) has discussed with team officials the possibility of him stepping down before the end of the season. February 17, 2020 — Angels owner Arte Moreno acknowledges he scrapped the proposed trade that would have landed Joc Pederson and Ross Stripling from the Dodgers. Both veterans likely would have played immediately for the Angels, but Moreno called off the talks around the deal while the Dodgers’ blockbuster deal with Boston was delayed for several days. Moreno also says the Angels can make an even bigger trade for an elite starting pitcher if they get a chance this season. Update on the latest in sports: Share This StoryFacebookTwitteremailPrintLinkedinRedditNASCAR-DAYTONA 500Racing at DaytonaDAYTONA BEACH, Fla. (AP) — The rain-delayed Daytona 500 is nearing completion.
As for Zambia, a win is their only realistic chance of reviving their World Cup hopes. If the Southern Africans can get the better of the Super Eagles in Uyo, it would leave the teams level on points heading into the final round of matches in November.It all seems set up for a glorious home win for Nigeria, who would love nothing more than to seal a sixth World Cup appearance in front of their fans, having already outplayed Algeria and Cameroon at the same venue.Yet German coach Gernot Rohr has admitted that Zambia will pose a stern threat and has warned his team not to underestimate Chipolopolo.â€œI can’t predict the score line against Zambia because it would not be an easy match. Zambia can be dangerous because they also have a good team. I don’t think it would be a 4-0 win for us but the most important thing for us is to win even if it’s by one or two goal difference.Â Â I have seen a lot of videos of the Zambian team and I must confess they are a very good side, much better than the team we played last October, but we are not afraid. We only have to give them respect but we won’t make the mistake Algeria made by underrating Zambia; they have quick strikers but we shall be ready for them,â€ Rohr told Cafâ€™s official websiteFollowing their impressive back-to-back wins over Algeria, Zambia would be boosted with a quiet confidence that they can upset the West African giants – especially if they are mentally strong.“This game will be highly psychological; therefore we are working on their mental strength before the match. Every player and everyone on our bench know and believe that this time is our time. God can only show you the fish and it up to you to fish it out. Looking at the way we worked against Algeria home and away it tells a lot of stories. The boys now know and believe it can be done. Nigeria is a different team. We are not going to be big-headed because we beat Algeria. Ee are focused on looking at Nigeria only,â€ Coach Wedson Nyirenda told the FAZ website.At a reception held for the Super Eagles by Akwa Ibom Governor, Udom Emmanuel on Wednesday, team Captain, Mikel Obi said the players know what is at stake and ready to give their best. â€œWe know how important the match is; that is enough motivation to go all out and give our very best. There are several players in this team who have not played at the FIFA World Cup, they want to be there in Russia next year. The talking will be done on the pitch. I have no doubt we have the quality to achieve victory, but we will not make the mistake of under rating the Zambians,â€™â€™ he said.Obi said that the teamâ€™s good performance in previous matches was achieved due to the focus, determination and massive support of all Nigerians.â€œWe believe the same indices are in place today against Zambia; we have played four matches in the campaign so far, but this one is the match. We are fully focused and ready. All we want is the usual support and encouragement by everyone involved, including the fans that will turn out at the match venue,â€™â€™ he said.Meanwhile, President of the Nigeria Football Federation, NFF, Amaju Pinnick, has tasked the Super Eagles to be calm but clinical against their opponent. â€œThe tendency is for teams to get uptight and tensed for this kind of match. I have spoken to them and the approach should be to take full control from the beginning and take the chances that come without being too anxious. We defeated the African champions, Cameroon, by maintaining focus and with the team imposing its game and taking the chances that came their way. That should be the approach today.â€The two teams have met 18 times according to Fifaâ€™s statistics database, with Nigeria claiming seven wins compared to five for Chipolopolo. Their last meeting was in October last year in Ndola, where the Super Eagles claimed a 2-1 away victory.In the other Group B game, Cameroon and Algeria will battle for nothing but pride when they lock horns at the Stade Ahmadou Ahidjo in YaoundÃ© today. The Indomitable Lions, along with their North African opponents have already seen their Word Cup hopes go up in smoke with two rounds of fixtures still remaining.Cameroon have conjured a mere three points from four fixtures with three draws and one defeat. Despite their hopes of reaching next year’s showpiece dashed, Hugo Broos believes there is still a lot to play for in the Cameroon capital.“We need to win the game even though this will not change much in the group, we promised not to be at the last position at the end. There are also the Fifa rankings if we go on losing our position would be worse. We are going to win for the pride and honour,” Broos said.As for Algeria, the Fennec Foxes have endured a terrible campaign by their high standards with back-to-back defeats to Zambia highlighting what has been a disappointing qualifying campaign.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Not many Nigerian soccer fans would have wagered that Nigeria will qualify for the 2018 World Cup when it was pitched against Africa’s football power house -Algeria, Cameroon and Zambia in a group tagged, â€˜Group of Deathâ€™.Â However, after four matches the Super Eagles top Group B with 10 points and lead closest rival with three points. A win against boastful Zambia at the Godswill Akpabio Stadium, Uyo, today will qualify Nigeria for its sixth mundial, writesÂ Kunle AdewaleÂ NÂ igeria will look to take a decisive step toward qualifying for the 2018 World Cup when they host Zambia in Uyo this evening in the Group B match at the Godswill Akpabio International Stadium, Uyo, Akwa Ibom at 6pm.A win for the Super Eagles will mathematically secure their place at the global showpiece in Russia next year, while a draw will leave them three points clear with one match to play and a much better goal difference, but wouldnâ€™t quite button down their World Cup spot just yet.
Buckingham pleaded guilty in May to conspiracy to commit fraud and admitted to paying part of the agreed-upon $50,000 to Newport Beach consultant and scheme ringleader William “Rick” Singer, intending to have her ex-husband pay the remainder. Eleven of 15 parents who pleaded not guilty to their involvement in the scandal in April were hit with a third indictment Tuesday. Actress Lori Loughlin, fashion designer Mossimo Giannulli and nine other parents were charged with federal program bribery. Buckingham’s son was set to travel to Houston in July 2018, where a proctor hired by Singer would correct the boy’s answers after he completed the test. In a call transcribed in the investigation, Buckingham told Singer that her son could not fly because he had been diagnosed with tonsillitis. Singer and Buckingham worked out a plan for her son to take the test from home so that he would not suspect the scheme, while the proctor took it remotely. U.S. District Judge Indira Talwani also imposed a $40,000 fine. Buckingham will be placed on a year of supervised release after she serves her time. A Los Angeles-based parenting book author, who paid $35,000 to rig her son’s ACT score to try to gain him admission to USC, was sentenced to three weeks in prison in Boston federal court Wednesday. Former Hot Pockets executive Michelle Janavs and former Pimco CEO Douglas Hodge, who bribed officials to have their children admitted to USC as false athletic recruits, pleaded guilty Monday to conspiracy to commit fraud and money laundering for their participation in Operation Varsity Blues after federal judges threatened the third indictment. Jane Buckingham, who also works as a marketing executive, was one of 33 parents named in an FBI investigation into a college admissions scheme that allowed wealthy parents to pay to falsify their children’s test scores and bribe athletic officials to get their children a spot at elite universities such as USC, Stanford and Yale universities. The exam taken on Buckingham’s son’s behalf received a 35 out of 36. In October 2018, Buckingham also talked with Singer about using the same scheme to fabricate her daughter’s ACT score. “I know this is craziness, I know it is,” Buckingham told Singer. “And then I need you to get him into USC, and then I need you to cure cancer and [make peace] in the Middle East.”
“The 19th Hole” runs Mondays. To comment on this article email Joey at firstname.lastname@example.org or visit dailytrojan.com. Understand this: Kickoff between USC and Washington was scheduled for 12:45 p.m. It was in Los Angeles. Weather reports indicated rain was on the horizon.Decline · Officials announced attendance at 64,576 for USC’s matchup with Washington — the lowest for a homecoming game since 2001. – Photo courtesy of Neon TommyNone of those circumstances exactly forecasted a strong turnout from the Trojan faithful, as later indicated by the announced attendance of 64,576 — the lowest number for a homecoming game for USC in a decade.If told beforehand USC wouldn’t crack at least 70,000, you likely wouldn’t have flinched. It wouldn’t have moved the needle much. You’d shrug, move on and mutter, “L.A. fans” or something along that line.Barring some very strange twist, USC’s average attendance this season will be the lowest since 2002, no matter how many fans file through the gates for the Trojans’ season finale in two weeks against UCLA on Nov. 26.Through six games this season, the average stands at 71,673. Provided somewhere near 90,000 fans show up against the Bruins, that number will move up, albeit rather gradually. It won’t better last season’s mark of 79,907 per contest.With the Trojans serving the second year of a two-year postseason ban, an attendance drop on some level is to be expected. Eleven losses over the course of the last three seasons can do that to a program accustomed to Rose Bowls and national championships.But that only makes the current circumstances all the more disappointing.“If it wasn’t raining, I consider this a sold-out game,” sophomore cornerback Nickell Robey said. “[A sellout] lets us know we’re doing great things.”In several respects, USC is achieving great things in spite of several obstacles. These current players, many freshmen and sophomores, were never dealt a favorable hand.But for this season anyway, there are only a handful of teams in the country that can claim to be much better than USC, ranked No. 18 in the recently released Associated Press top-25 poll. The Trojans boast two players in junior quarterback Matt Barkley and sophomore wide receiver Robert Woods, who under normal conditions would garner consideration for the Heisman Trophy. Its defense is unquestionably its best since its Sports Illustrated-posing linebacker trio Brian Cushing, Clay Matthews and Rey Maualuga sported the cardinal and gold. Heck, even USC coach Lane Kiffin is being showered with praise in some circles.There are plenty of feel-good stories as well: a starting tailback that was academically ineligible a season ago, a walk-on punter who outgained Washington on the ground in the first half. Most of all: a team that is winning and winning convincingly. Over the last two weeks, USC has upended the Huskies and Colorado by 48 points.It begs the question: Where is everybody?In recent years, most fans have done their fair share of complaining. They have continuously reminisced about Pete Carroll, holding Kiffin to that same lofty standard. They insisted the Tampa-2 defensive scheme couldn’t work, at least not on the college level.By in large, USC has answered most of the critics this season, on average, winning by a 10-point margin through 10 games this season.But fans can’t have it both ways. Most of this team’s issues have been addressed. There have been several doubts whether Kiffin and his staff were capable of clearing the metaphorical clouds that hover above the program — his analogy, not mine.But as the second-year coach hinted at, those clouds are shifting.“Just keep trying to move those clouds away,” Kiffin said. “A couple went away today. We’ll just keep trying to move them out of the sky and get some sun around here.”It’s, in part, the problem with playing in Los Angeles. Fans want to watch teams that not only win but amass style points. For whatever reason, they’re not buying what USC is selling.It’s not necessarily better across town either. UCLA, in five games at the Rose Bowl which seats over 90,000, is averaging just 56,505 per contest. But that’s the standard, whether that is fair or unfair.For USC at least, 2012 could prove drastically different, depending on how many draft-eligible juniors opt to declare for the NFL draft.So for now, with two games left, enjoy this team, because we don’t know how much longer this will last. The clouds might not keep moving.
Given that Conte’s side were written off in some quarters before the tournament began, just reaching the knockout phase could be considered a success in itself.But the coach said his players could take inspiration from their performance in beating much-fancied Belgium 2-0 in their opening game at the tournament last week when they head to the Stade de France.“The players are doing everything they have to. They are working very hard and we have to keep grafting. We must not have any anxiety,” said Conte after a much-changed Italian side, with top spot in their group already assured, lost 1-0 to the Republic of Ireland on Wednesday.“The first aim was to get into the last 16. Now we have a match against one of the favourites but let’s not forget where we started from.“We mustn’t get above our station. A last-16 match against Spain should excite us and we need to play like we did against Belgium, against a side who are supposedly superior.”Italy’s wins against the Belgians and Sweden allowed Conte to rotate his squad against Ireland in Lille, where he made eight changes to his starting line-up.But winning the group has done little to help Italy, who find themselves on the wrong side of what now has the look of an extremely uneven draw.If the Azzurri do manage to beat Spain – who also knocked them out on penalties in the Euro 2008 quarter-finals – their reward could be a quarter-final against world champions Germany. Hosts France or England could come in the semi-finals.“There is a crazy imbalance in the draw for the second round, but those are the rules and we have to respect them,” Conte said.Paris Saint-Germain’s Brazil-born midfielder Thiago Motta was one of those who came into the Italy side at the Stade Pierre-Mauroy.Motta, 33, is likely to drop out of the team again come Monday to make way for Roma’s Daniele De Rossi for a match he says Italy can win. “We know that Italy are not as good a side as Spain or Germany but we know we can win by playing to our strengths,” said Motta, who appeared as a substitute in the 2012 final.“Nobody believed in us before the tournament and then after two matches we were already through.”Italy had looked set for a tie against Croatia before Ante Cacic’s team claimed a surprise 2-1 victory over Spain to leave the reigning champions second in Group D and on a collision course with the Azzurri.Motta added: “Once the match starts there will be no favourites. They will try to control possession but Croatia showed that there are weaknesses in their side and we have the weapons to cause Spain problems.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Italy coach Antonio Conte believes his team can thrive as the underdogs when they face Spain in the first knockout round at Euro 2016 on Monday.The Azzurri’s reward for finishing top of Group E is a meeting with the reigning champions in a repeat of the Euro 2012 final, when Spain outclassed the Italians 4-0 in Kiev.
Luis Waters – Movable InkEmail may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI.Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can learn new tricks from an old dawg….____________________________________SBC: Hi Luis, thanks for the interview. Email is perhaps the oldest digital marketing discipline. As a communication and engagement tool why is email still relevant for all marketing stakeholders?Luis Waters: As a marketing channel, email is one of the best in terms of ROI. As you rightly say, email has been around for a long time now, and as such has become a staple in our lives, both with marketing teams and with customers – who are often more comfortable providing an email address over any other contact details.One emerging trend is email becoming the central hub for all digital marketing channels. We’re seeing marketers use the content generated from other digital channels to populate their emails, from the latest website content, to social media feeds and APIs. By transforming email into a live channel that adapts and updates at the point-of-open, betting operators working with Movable Ink have been able to re-establish the relevancy and value of email communications and maximise engagement levels.SBC: As a marketing discipline, how has email evolved with new digital technologies and changing consumer trends and demands?LW: In the early days email used to generate a Pavlovian response, so when a brand sent something, the recipient was there waiting to see what delights the email contained. The modern consumer is much more used to marketing, much more savvy to the tactics used, is connected to so much content across so many sources and in a far more mobile environment.Email has only just caught up with consumer expectations. It is no longer enough for brands to broadcast a flat message and keep their fingers crossed. Recipients now expect personalised communications that adapt to their location, the weather, their device, the time of day or day of the week and that contain information that is current, pricing that is accurate, odds that are live or stock that is available.Why would a brand be sending out emails that were not relevant? Consumers have so much choice in where they shop, what they buy, where they travel, what they watch, who they bet with, the games they play. We are seeing brands focus on delivering customer experiences through email, not just the best deals.SBC: For betting operators’ engagement in a ‘live context/environment’ is a critical factor. How does Movable Ink create accurate communications for this much sought after dynamic? LW: For me, this is perhaps the most important factor for email success in the sports betting sector and the key value Movable Ink brings to operators.The challenge surrounding “real-time,” particularly in sports betting, is one which had remained unanswered with regards to email. When operators send static email content, defined at the point of send, the chances of it still being accurate and relevant when the email is eventually opened are slim.Using Movable Ink, operators have been able to revolutionise their email communications, enabling content to update at the point of open and adapt based on real-time data feeds, player behaviour and predetermined logic.Not only does this improve the relevancy of the content for each player, but opens the door for the inclusion of live odds and scores, real-time jackpots and upcoming competitions.This has already had a huge impact on how email is viewed by players, becoming a valuable live stream of betting insights. This focus on engagement is reflected in the fact many of the operators we are working with are measuring re-open rates in addition to the traditional email KPIs like clicks and conversions.SBC: With fast technology advancements, is email still simply a marketing function for stakeholders or can it help other business objectives such as retention, scalability, data gathering, etc..?LW: Certainly, and I think with customer centricity being a huge buzzword over the past couple of years, it comes down to the fact that email is one of the best methods for communicating with new, engaged and lapsed players.The ability to personalise communications to each unique player in real-time creates an extremely powerful instrument to not only engage players and maximise revenue, but also deliver a differentiated customer experience and stand out from the competition.The challenge with 1:1 personalisation is of course scalability and resources. We often find teams operating at maximum capacity just getting out the day-to-day, BAU communications, let alone focusing on the 1:1 experiences that consumers are demanding nowadays.This is something Movable Ink has been focused on since pioneering the intelligent content space. By enabling marketers to use data feeds and business logic in a simple way, they can automate a lot of the heavy lifting when it comes to creating email content.By alleviating the strain on resources with BAU tasks, teams are able to focus their time on more interesting and valuable projects that will move the needle and set them apart from the competition.In addition, we’ve seen operators use live polling in email to fill in the gaps and gather additional information about their players. Email behaviour can be a great source of information when it comes to how, when, where, what and why users are interacting with your brand.This has been particularly interesting for Brick and Click operators trying to bridge the gap between their betting shops and online sportsbooks. If they can understand how punters behave online and offline, they can explore ways to influence cross-over.SBC: Movable Ink has worked with a number of major brands in retail, finance and entertainment. What email values and dynamics can betting stakeholders learn from an outside industry perspective?LW: We have found that across retail, finance, travel, media, and others, the trends are actually very similar. It really is all about using real-time data to personalise and optimise communications on the fly.For a retailer, this could be switching sandals with boots if it is raining when someone opens the email. Or swapping products if they go out of stock. For a travel company, it might mean showing the upcoming appointments that are available at the nearest travel agent.These examples do not immediately lend themselves to sports betting. However, when you look at the underlying technology, you can see that weather conditions at a horserace have a big impact on how someone bets, so why not share the live forecast at the racecourse?During a big match, operators can update the live score to encourage more in-game betting, whilst sharing the latest odds. The implementations can be different across industries, but essentially the real-time, contextually relevant content strategy is the same.SBC: You are targeting growth with the online betting & gaming sectors. How do you see your services developing for the industry in the coming months?LW: Personalising email based on player’s behaviour across all channels is a going to be a huge opportunity for the betting and gaming sectors. It’s something the likes of Amazon and Netflix have done incredibly well, all while raising customer expectations.Similar to sports betting, both possess extremely varied product offerings which could easily lose consumers in the purchase or viewing funnel. By using data to better understand their visitors, such as what categories they have viewed on the website, what events they have betted on or what teams they support, operators are able to tailor all customer touch points and minimise the betting journey.With Netflix, every return visit to their site begins with recommended products or shows. With email, every communication should contain tailored content that operators know the player will be interested in, especially with so many sports, events and markets – the variety presented in sportsbooks can easily be overwhelming.______________________Luis Waters -Strategic Accounts UK – Movable Ink StumbleUpon Submit Share Share
Dodgers’ Max Muncy trying to work his way out of slow start For the diagnosis and treatment of his most recent injury, Madson was hooked up to a more intense stim machine, with the pads positioned to shoot currents through his body while he threw. The procedure enabled him to determine how to adjust his mechanics to alleviate the pain.Sign up for our Inside the Dodgers newsletter. Be the best Dodger fan you can be by getting daily intel on your favorite team. Subscribe here.“I basically just tuned up the way my legs work and my midsection,” Madson said. “Things were strengthened, as well as lengthened in areas that needed to be lengthened, and the timing of the muscle firing is occurring correctly now.”Schroeder, a kinesiologist whose other clients include NHL players Zach Parise, Jonathan Toews and T.J. Oshie, keeps track of Madson via video and will check in by phone or text if he sees something amiss.“There’s been a couple of times where I didn’t inform him of some changes that I made mechanically,” Madson said. “That’s what kind of led me down some paths, getting injured or not feeling right. So now I give him probably more information than he needs, but that’s what he likes. He wants to know when I’m changing my arm slot, when I’m changing the way my legs work, my thoughts on throwing the baseball.”Going into Tuesday, Madson has made three appearances – Aug. 27 for the Nationals, his first day off the DL, and Sunday and Monday with the Dodgers, who brought him back home to Southern California Aug. 31. The native of Long Beach and alumnus of Moreno Valley’s Valley View High has allowed one hit in 1-1/3 innings here, and his four-seam fastball velocity has been in the 94-95 mph range and hugged 96 in his final two pitches Monday night against the Mets. Cody Bellinger homer gives Dodgers their first walkoff win of season How Dodgers pitcher Ross Stripling topped the baseball podcast empire Dodgers hit seven home runs, sweep Colorado Rockies “It’s almost identical to a car, where the timings have to be right for everything to work,” he said. “Same thing with the body.”His numbers when he arrived in L.A. weren’t spectacular: an ERA of 5.28 and a 1.42 WHIP. But he does bring experience as a closer, a setup guy and a high-leverage reliever. And if you hadn’t noticed, the Dodgers’ bullpen can use all the help it can get.“The workload of just getting one or two outs, and throwing 10 or 12 pitches instead of 20 or 30, that makes a big difference in being able to pitch every day, or three out of four or four out of six,” he said.It is also worth noting that Madson rued missing a month or so of offseason work last winter, adding: “That’s something I need to work on, to have a better plan going into next year as far as strength-building and routine-setting for spring training.”In other words, no, this isn’t the end of the line yet. His guys in the desert will help him see to email@example.com@Jim_Alexander on Twitter “I remember facing him years ago,” said his manager, Dave Roberts. “And the stuff is still the same, it seems like.”For the record, Roberts was 4 for 9 with a double against Madson before hanging ’em up in 2008, according to Baseball-Reference.com. But, then, he’s a young manager at 46.Normally, if you are old enough to have faced your manager, the finish line is most likely in sight. But Madson, 38, has less mileage because of those three seasons of inactivity, and the attention of Schroeder and his staff has kept him rolling.Related Articles LOS ANGELES — Ryan Madson knew exactly where he needed to go when a nerve irritation in his lower back threw him out of whack a month ago: To the same guys who saved his career four years before that.While with Washington in August, Madson tried pitching through the discomfort of a lumbar nerve root irritation, with pain that affected not only his back but his right leg and hindered his ability to push off the rubber. He thought he could handle it, but when he gave up a walk-off grand slam to the Cubs’ David Bote in Wrigley Field Aug. 12, he realized this wasn’t something he could just plow through.Enter Jay Schroeder and EVO UltraFit, a training and rehab facility in Phoenix that had given Madson the tools, literally, to come back from a nearly three-year hiatus after Tommy John surgery wiped out his 2012 season with the Reds, and further elbow flare-ups limited him to one minor league inning in 2013 with the Angels and caused him to step away from the game for a year.Madson went to EVO in January of 2014, at the suggestion of a teammate from the Angels’ organization. The specialties of the house included biomechanics and electrostimulation, and Schroeder and his staff set up Madson with a portable electrostimulation device. He uses it frequently, and daily, and the stim routine along with revised pitching mechanics enabled him to return to baseball in 2015 and win a second World Series ring in Kansas City, and follow that up with a three-year, $22 million contract with Oakland. Fire danger is on Dave Roberts’ mind as Dodgers head to San Francisco Newsroom GuidelinesNews TipsContact UsReport an Error